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Why is everyone talking about FirstBag, Zafire’s BRS software?

November 25, 2022
A photo of rows of suitcases with their airline baggage tags clearly visible.
Since 2010, FirstBag has reconciled over one billion passenger bags worldwide!

With many significant world firsts to its name, FirstBag consistently delivers on Zafire’s steadfast commitments to innovation and excellence.  No wonder it’s a firm favourite with all our Aviation customers!

Since its launch as the first-ever, fully-web-based BRS in 2010, FirstBag has reconciled over one billion passenger bags worldwide.  We’ll just let that mindboggling statistic sink in!  Since then, there have been plenty of other world firsts for FirstBag, our easy-to-deploy, easy-to-train, scalable baggage solution.  Here they all are in all their glory:

  • First globally-deployed BRS available over the web.
  • First with RFID permanent bag tags.
  • First with Integrated Passenger App.
  • First cloud-based system.
  • First download-and-go system.
  • First (and only!) fully functional BRS available on Apple Store and Google Play.
  • First BRS SaaS model.

We’re not ones to rest on our laurels, however, and we pride ourselves on consistently delivering innovative step changes in all our solutions and supporting services.  Our ongoing investment not just in FirstBag but also in all our solutions, our team, and our customers ensures we continue to evolve and excel.  As you can imagine, therefore, it was particularly uplifting for all of us here at Zafire to monitor the exceptional performance of FirstBag sales and deployment in 2020 and 2021, years dominated by COVID-19 which, as we all know, had a particularly detrimental impact on the Aviation industry.  And this upward trend has continued in 2022.

What exactly, then, is the secret of FirstBag’s success and why does it have such enduring appeal amongst our Aviation customers, regardless of their size?  Let’s take a closer look.

Download & Go

It takes 30 minutes to deploy FirstBag mobile, our simple, highly intuitive, industry-leading, device agnostic mobile BRS app.  It couldn’t be easier to deploy worldwide, enabling handlers to scan absolutely anywhere.

Scalable solution

We understand the complexities of the Aviation industry and recognize that it takes businesses of all shapes and sizes to get passengers off the ground and safely en route to their final destinations.  That’s why FirstBag, indeed all of our Aviation solutions, can be scaled up or down in terms of usage and cost, based on customer-specific demand.  This truly flexible, tried-and-tested SaaS model has proved very welcome and effective for our customers.

IATA compliant

FirstBag follows IATA international standards RP1745 baggage information messages and the RP1800 licence plate concept.  It is fully compliant with IATA resolution 753.  Zafire is also an engaged and active member of the IATA Baggage Working Group, thereby ensuring that FirstBag remains 100% compliant as new IATA Recommended Practices and Resolutions are agreed.

24-7-365 Technical Support

Ongoing services are managed through Zafire’s established Technical Support Centre, with our support team located in three time zones and available on a 24/7 basis throughout the year.  With a range of customer, people, ITTL, development, and technical skills, our TSC is staffed by a team of dedicated professionals who will act as a single point of contact for all incidents and service requests, providing a critical level of support as expected for Aviation operations.

Countless Business Benefits

Our comprehensive, interactive BRS is amply equipped to deliver countless benefits to your business, including:

  • Dramatic improvements in security with real-time visibility of the whereabouts of both passengers and baggage.
  • Streamlined passenger service with a seamless passenger experience.
  • 25% reductions in lost and mishandled bags.
  • Reduced cost of reuniting passengers and bags.
  • Increased volumes are much more manageable for staff.
  • Reduced cost owing to ease of both deployment and training.
  • Increased operational flexibility and IT scalability with baggage handlers and others.
  • Better integration and data sharing between previously disparate systems.
  • Cloud-based solution eliminates need for costly, large, upfront infrastructure and associated hardware.

It’s no wonder, then, that uptake of FirstBag across the Aviation industry has witnessed exponential growth since its first release in 2010. 

In a highly competitive market, world firsts make your business stand out from the crowd.  Why not leverage Zafire’s success and make it your own?  Come and join the company with the most world firsts in BRS and let FirstBag take your business from good to great!  We’re the specialists in easy-to-use, mobile and back office solutions which meet our customers’ complex business requirements and enable them to maximise potential and increase efficiency and profitability.  We have a proud history of delivering successful projects worldwide, on time and within budget.  We’d love to hear from you! To find out more about FirstBag or Zafire’s full range of Global Aviation Software Solutions, email Lou Read, or call Lou on +44 (0) 1295 701 810.

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  • About Zafire

    Zafire specialise in developing and implementing software for the Service Management and Aviation industries.

    We’ve been at the forefront of our industry for over a decade, providing software solutions to some of the world’s biggest organisations.

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Zafire Limited is registered in England and Wales No. 3968255. Zafire Aviation Software Limited is registered in England and Wales. No. 05577742. VAT No. 284 616774. United Kingdom.