FirstLight – Samsung Smart Signage Platform Video Wall addresses customer experience, retailer reach and airport efficiency.
In partnership with Samsung, the Smart Signage Platform (SSP) delivers a signage strategy that maximises benefit to passengers, retailers, and the airport business. The increased resolution and brightness of a screen array delivers high-impact, captivating information to passing travellers and tailored content to passengers in check-in areas, retail and restaurant spaces, lounges and hold rooms.
Business Benefits
 | Massive space to provide tremendous impact for advertisers |
| Speak directly to a captive audience, promoting the airport & advertisers brands |
| 24/7 continuous flexible display rotas and windows to market advertising space |
| Capability to display advertising and logistic content on a huge scale for maximum visibility |
Operational Benefits
| Superb picture quality and touchscreen options with energy-efficient 65 & 75-inch Screens |
| Sleek narrow bezel displays provide increased brightness, resolution and bespoke layouts |
| Customised screen areas can be defined to display flexible content such as check-in desk and advertising simultaneously |
| Super visibility of passenger wayfinding information to deliver relevant messaging |