{"id":1386,"date":"2015-06-01T20:21:56","date_gmt":"2015-06-01T19:21:56","guid":{"rendered":"https:\/\/www.zafire.com\/smart\/?p=1386"},"modified":"2015-06-01T20:44:10","modified_gmt":"2015-06-01T19:44:10","slug":"business-intelligence-the-latest-buzzword-or-a-game-changer-for-service-management","status":"publish","type":"post","link":"https:\/\/www.zafire.com\/smart\/business-intelligence-the-latest-buzzword-or-a-game-changer-for-service-management\/","title":{"rendered":"Business Intelligence &#8211; The Latest Buzzword or a Game Changer for Service Management"},"content":{"rendered":"<h3>With over 20 years\u2019 experience in the industry Chris Beling looks at the connection between \u2018best-in-class\u2019 service organisations and the use of business intelligence. <a title=\"See SmartService at Service Management Expo 2015\" href=\"https:\/\/www.zafire.com\/smart\/the-intelligence-behind-smartservice-service-management-expo-2015\/\"><em>Come say hello at Service Management Expo 2015 on STAND P1525!<\/em><\/a><\/h3>\n<p><a style=\"color: #ff4b33;line-height: 21.8181819915772px;font-size: 16px\" href=\"https:\/\/www.zafire.com\/smart\/wp-content\/uploads\/sites\/2\/2015\/06\/Zafire-BI-image.jpg\" rel=\"lightbox[1386]\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-1387\" alt=\"Could you be any smarter - image\" src=\"https:\/\/www.zafire.com\/smart\/wp-content\/uploads\/sites\/2\/2015\/06\/Zafire-BI-image-300x258.jpg\" width=\"300\" height=\"258\" srcset=\"https:\/\/www.zafire.com\/smart\/wp-content\/uploads\/sites\/2\/2015\/06\/Zafire-BI-image-300x258.jpg 300w, https:\/\/www.zafire.com\/smart\/wp-content\/uploads\/sites\/2\/2015\/06\/Zafire-BI-image.jpg 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>True or false?<\/strong> The importance of turning data into meaningful business intelligence has never been so critical for the service management industry as success criteria and the ability to deliver \u2018service excellence\u2019 continues to move further away from the \u2018wrench\u2019 and more towards a customer centric focus.<\/p>\n<p>Recent reports published earlier in 2015 suggest that \u2018best-in-class\u2019 service organisations are reaping the benefits of such an approach with figures showing higher customer satisfaction and customer retention rates as well as a year-on-year increase in service margins.\u00a0 <strong>So why isn\u2019t everybody adopting this approach?<\/strong><\/p>\n<p>One of the main challenges faced by the wider market is progressive technology. So what do I mean by this? I\u2019m referring to the pace at which technology and service management software advance and the ability, or lack of, for service organisations to adapt and adopt these advances successfully to help drive business growth.<\/p>\n<p>The service environment varies greatly, whether you\u2019re a service centre handling thousands of repairs every day, or a service provider with a large team of field engineers managing a hugely varied portfolio of assets all over the country (or all over the world for that matter) . Consequently \u2018out of the box\u2019 solutions don\u2019t always match organisations\u2019 exact requirements.<\/p>\n<p>Disparate systems, legacy data, complex assets and growing customer demand all add to the challenge of providing \u2018service excellence\u2019 in the complex world of service management.<\/p>\n<p>So even if you know that customer satisfaction, an increase in contract renewals, improved service margins, workforce efficiency drives, moving from reactive resolution to a PPM based approach are all essential for business growth and maintaining a competitive advantage, how do you provide service excellence without impacting current performance.<\/p>\n<p><strong>Here&#8217;s how!<\/strong> With a service management solution that provides a comprehensive end-to-end process engine and the flexibility to match your exact requirements, keeping you in complete control of operations, whilst at the same time providing management with a holistic view across the organisation and not just delivering data but revealing business intelligence.<\/p>\n<p>Leading organisations are now looking at service as a \u2018profit centre\u2019 in its own right with management embracing the concept of a \u2018customer centric focus\u2019 in order to excel at service operations and drive revenue.<\/p>\n<p>With a central system receiving data automatically and simultaneously from multiple parts of the business &#8211; at the point of job creation through the service desk; from engineers in the field via mobile technology; direct from assets with M2M capabilities to name but a few \u2013 business intelligence doesn\u2019t just report on the number of calls completed \u2018on-time\u2019 but the provides insight into what it took to close those calls and how they could have been prevented the in the first place.<\/p>\n<p>It\u2019s reported that 41% of service jobs are now Planned Preventive Maintenance (PPM) visits within best-in-class service organisations which indicates greater control of resources, planning and cost allowing them to optimise their workforce, increase productivity and improve margins.\u00a0 This single shift in approach from reactive to predictive can have a huge impact on margins with fewer reactive calls, an increase in \u2018first-time fix\u2019 rates, improved asset up-time and, of course, enhanced customer satisfaction.<\/p>\n<p>In any business, and this is nothing new, it\u2019s more costly and resource intensive to generate new business rather than nurturing existing customers.\u00a0 Service management is no different.\u00a0 So, if we find ways to achieve \u2018service excellence\u2019 and in turn improve customer satisfaction, it would be fair to expect to see an increase in contract renewals, customer retention and customer referrals.<\/p>\n<p>The expertise of service management software providers, their ability to provide comprehensive solutions and their ability to work in partnership with their customers to understand requirements, are all essential for the successful implementation of a \u2018service excellence\u2019 strategy within any business.\u00a0 After all, you only get out of a system what you put in \u2013 so if business intelligence is the required output you must be able to input, capture and monitor the data in the first place.<\/p>\n<p>The ability to connect and optimise assets, contracts, customers and workforce using one central system that can provide real-time visibility to operational performance and turn a myriad of data into meaningful business intelligence seems like a game changer to me. Investing in, and building on, solutions that offer that business intelligence will be what separates those organisations at the top of their game from the rest of the field.<\/p>\n<p><strong><span style=\"line-height: 21.8181819915772px\"><a title=\"Contact Us\" href=\"https:\/\/www.zafire.com\/smart\/contact-us\/\">Speak to our expert team<\/a> today for<\/span>\u00a0more information on Zafire&#8217;s <a title=\"Smart\" href=\"https:\/\/www.zafire.com\/smart\/smart\/\">SmartService software<\/a> suite.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over 20 years\u2019 experience in the industry Chris Beling looks at the connection between \u2018best-in-class\u2019 service organisations and the use of business intelligence. Come say hello at Service Management Expo 2015 on STAND P1525! True or false? The importance of turning data into meaningful business intelligence has never been so critical for the service [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[20,21,19],"class_list":["post-1386","post","type-post","status-publish","format-standard","hentry","category-news","tag-service-management-expo","tag-service-management-expo-2015","tag-service-management-software"],"_links":{"self":[{"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/posts\/1386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/comments?post=1386"}],"version-history":[{"count":10,"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/posts\/1386\/revisions"}],"predecessor-version":[{"id":1396,"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/posts\/1386\/revisions\/1396"}],"wp:attachment":[{"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/media?parent=1386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/categories?post=1386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zafire.com\/smart\/wp-json\/wp\/v2\/tags?post=1386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}